Founder Impact Playbook
Unlock your startup's potential - create impact and build real value.
The Founder Impact Playbook is a practical guide for founders who want to embed impact into their organisation, whether you are building from day one or evolving an existing venture.
It is designed to help you turn impact into a driver of long term value, not an afterthought.
Why we created it
Many ambitious founders want to do impact well but lack practical guidance tailored to venture backed companies.
This playbook was originally developed at Better Society Capital and later refined within ImpactVC through a dedicated Working Group of more than 35 leading VCs across the UK and Europe.
It reflects real investor expectations, real venture dynamics and real world experience.
We are actively gathering feedback from founders to shape the next edition, launching later this year.
Who it is for
-
Early stage founders building impact first ventures.
-
Scaling teams looking to formalise their approach.
-
Founders preparing for institutional capital.
-
Leadership teams aligning impact and commercial strategy.
What you will find inside
The playbook focuses on making impact actionable across the full venture journey:
1
Impact Foundations and Strategic Direction
Clear principles and practical definitions to help you establish strong foundations from the outset.
2
Impact Across the Venture Lifecycle
From founding team and product design to fundraising, growth, governance and exit, how impact shows up at every stage.
3
Impact Integration and Value Creation
How to integrate impact internally, measure what matters and use it as a strategic lever for growth, differentiation and long term success.
Access the Playbook
Complete the form below to receive access.
You will be redirected to the Playbook on GitBook and receive a copy of the link by email so you can return to it anytime.